Comments on: 1in10: A case study in social media campaigning

By: Pirsey

Pirsey — Fri, 24 Apr 2009 11:08:10 +0000

Not that I’m impressed a lot, but this is more than I expected for when I stumpled upon a link on Digg telling that the info here is quite decent. Thanks.

By: links for 2009-04-01 « Using technology in the voluntary and community sector

Thu, 02 Apr 2009 04:03:15 +0000

[...] 1in10: A case study in social media campaigning A brilliant summary of how Amnesty used social media to run their 1 in 10 campaign – tools used include Facebook, Bebo, Myspace, Twitter, Flickr, You Tube and blogs. As a result Amnesty had 600 new followers, 12,000 page views of their blog, 925 actions taken (average 300) and 215 emails to MPs (tags: campaigning socialmedia Amnesty casestudies twitter facebook flickr blog) [...]

By: Antony Mayfield

Antony Mayfield — Tue, 31 Mar 2009 12:52:13 +0000

Wow – this is an excellent campaign from start to finishing with the sharing of your experience in this way. Thanks a lot.

The beginning of the campaign (mapping and drawing on digital-savvy supporters) was very impressive. Actually the whole lot is very impressive.

The evaluation and measurement end of things is one area where there is a lot of attention at the moment. How do we make sense of the raw attention data from a campaign like this. The stats are impressive – so can we link them this to outcomes, to increased membership, donations, and to attitudes being changed among the public at large and stakeholders in the media and goverment.

I’ll be blogging about this – at least I intend to – but in the meantime, congratulations and thanks a lot for sharing!

By: Maxie

Maxie — Tue, 31 Mar 2009 12:09:19 +0000

It was great to be part of this. I believe if everyone stands up for what they believe in things will have to be changed by those “at the top”. I emailed our MP and got the email below back from his office;

“Thank you for your email highlighting the “maps of gaps” website. You asked how Sutton will ensure long-term stable funding streams to ensure that women have the diversity of services they need.

Domestic violence is the key area where crime disproportionately impacts on women in Sutton. Reducing repeat victims of domestic violence is an agreed priority area in our Local Area Agreement (LAA). The LAA is an agreement between central government and partners across the Borough. It is led by the Council and includes the Police, health, housing, education and the voluntary sector. This means we have agreed with our key partners that addressing domestic violence will be one of our main priorities. This in turn brings a stability of resource for services that address this important issue.

Yours sincerely
Ian Kershaw
Head of Planning and Performance
Safer Sutton Partnership Service
tel: 020 8649 0684″

I guess we’ll have to wait and see what happens here. Will Amnesty be following up on these promises to see if the councils deliver?

Best wishes